Tuesday, September 13, 2011

M and M Red Button Pin


M&M's (named after the surnames of Forrest Mars, Sr., & Bruce Murrie of Hershey's) are dragée-like "colorful button-shaped candies"[1] produced by Mars, Incorporated. The candy shells, each of which has the letter "m" printed in lower case on one side, surround a variety of fillings, including milk chocolate, dark chocolate, crisped rice, mint chocolate, peanuts, almonds, orange chocolate, coconut, pretzel, wild cherry, and peanut butter. M&M's originated in the United States in 1941, and are now sold in over 100 countries.[1] They are produced in different colors, some of which have changed over the years.

Red candies were eliminated in 1976[9] due to health concerns over the dye amaranth (FD&C Red #2), which was a suspected carcinogen, and were replaced with orange-colored candies. This was done despite the fact that M&M's did not contain the dye; the action was purely to satisfy worried consumers. Red candies were reintroduced later, but they also kept the orange colored M&M's. They currently contain Allura Red AC (FD&C Red #40, E129). In Europe, Allura Red AC is not recommended for consumption by children. It is banned in Denmark, Belgium, France, Germany, Switzerland, Sweden, Austria, and Norway. Instead, Cochineal (E120) is used in the red shells.
In 1980, M&M's were introduced internationally to Australia, Canada, Europe, Hong Kong, Japan, Malaysia and the United Kingdom.
Although they were marketed and then withdrawn in the 1960s, in 1988, almond-centered M&M's hit stores again in limited release, with appearances only during Christmas and Easter times; they became a standard part of the product line in 1992.
Also in 1986, M&M's launched HOLIDAYS Chocolate Candies for Easter and Christmas, with the Easter candies having bunny, chick, and egg symbols on pastel-colored shells, and the Christmas candies having pine tree and candle symbols on red and green shells. By 1993, the holiday symbols were replaced with the trademark "M".

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