Coke Bottle Cap Ornament

Most people can agree on what Santa Claus looks like -- jolly, with a red suit and a white beard. But he did not always look that way, and Coca-Cola® advertising actually helped shape this modern-day image of Santa.

2006 marked the 75th anniversary of the famous Coca-Cola Santa Claus. Starting in 1931, magazine ads for Coca-Cola featured St. Nick as a kind, jolly man in a red suit. Because magazines were so widely viewed, and because this image of Santa appeared for more than three decades, the image of Santa most people have today is largely based on our advertising.

Before the 1931 introduction of the Coca-Cola Santa Claus created by artist Haddon Sundblom, the image of Santa ranged from big to small and fat to tall. Santa even appeared as an elf and looked a bit spooky.

Through the centuries, Santa Claus has been depicted as everything from a tall gaunt man to an elf. He has worn a bishop's robe and a Norse huntsman's animal skin. The modern-day Santa Claus is a combination of a number of the stories from a variety of countries.

The Civil War cartoonist Thomas Nast drew Santa Claus for Harper's Weekly in 1862; Santa was shown as a small elf-like figure who supported the Union. Nast continued to draw Santa for 30 years and along the way changed the color of his coat from tan to the now traditional red. Though some people believe the Coca-Cola Santa wears red because that is the Coke® color, the red suit comes from Nast's interpretation of St. Nick.

The Coca-Cola Company began its Christmas advertising in the 1920s with shopping-related ads in magazines like The Saturday Evening Post. The first Santa ads used a strict-looking Claus, in the vein of Thomas Nast.

At this time, many people thought of Coca-Cola as a drink only for warm weather. The Coca-Cola Company began a campaign to remind people that Coca-Cola was a great choice in any month. This began with the 1922 slogan "Thirst Knows No Season," and continued with a campaign connecting a true icon of winter -- Santa Claus -- with the beverage.

In 1930, artist Fred Mizen painted a department store Santa in a crowd drinking a bottle of Coke. The ad featured the world's largest soda fountain, which was located in the department store of Famous Barr Co. in St. Louis, Mo. Mizen's painting was used in print ads that Christmas season, appearing in The Saturday Evening Post in December 1930.

Archie Lee, the D'Arcy Advertising Agency executive working with The Coca-Cola Company, wanted the next campaign to show a wholesome Santa as both realistic and symbolic. In 1931, The Coca-Cola Company commissioned Michigan-born illustrator Haddon Sundblom to develop advertising images using Santa Claus -- showing Santa himself, not a man dressed as Santa, as Mizen’s work had portrayed him.

For inspiration, Sundblom turned to Clement Clark Moore's 1822 poem "A Visit From St. Nicholas" (commonly called "'Twas the Night Before Christmas"). Moore's description of St. Nick led to an image of Santa that was warm, friendly, pleasantly plump and human. For the next 33 years, Sundblom painted portraits of Santa that helped to create the modern image of Santa -- an interpretation that today lives on in the minds of people of all ages, all over the world.

From 1931 to 1964, Coca-Cola advertising showed Santa delivering (and playing!) with toys, pausing to read a letter and enjoy a Coke, playing with children who stayed up to greet him and raiding the refrigerators at a number of homes. The original oil paintings Sundblom created were adapted for Coca-Cola advertising in magazines, store displays, billboards, posters, calendars and even plush dolls. Many of those items today are popular collectibles.

The Coca-Cola Santa made its debut in 1931 in The Saturday Evening Post and appeared regularly in that magazine, as well as Ladies Home Journal, National Geographic, The New Yorker and others. The instantly popular ad campaign appeared each season, reflecting the times. One ad even featured Santa in a rocket!

Sundblom continued to create new visions of Santa Claus through 1964. For decades after, Coca-Cola advertising has featured Santa’s image based on Sundblom’s original works.

These original paintings by Haddon Sundblom are some of the most prized pieces in the art collection of our Company’s Archives Department, and have been on exhibit around the world, including at the Louvre in Paris, the Royal Ontario Museum in Toronto, the Museum of Science and Industry in Chicago, the Isetan Department Store in Tokyo and the NK Department Store in Stockholm.

The Coca-Cola Santa has had a powerful, enduring quality that continues to resonate today. Many of the original paintings can be seen on display at World of Coca-Cola Atlanta or touring during the holiday season.

Did you know?
It's a common misconception that Santa wears a red coat because red is the color of Coca-Cola. In fact, Santa appeared in a red coat before artist Haddon Sundblom painted him for Coca-Cola advertising.

People loved the Coca-Cola Santa images and paid such close attention to them, that when anything changed, they sent letters to The Coca-Cola Company. One year, Santa's large belt was backwards (perhaps because artist Haddon Sundblom used himself as a model and painted by looking in a mirror). Another year, Santa Claus appeared without a wedding ring, causing fans to write asking what happened to Mrs. Claus.

In the beginning, artist Haddon Sundblom painted the image of Santa using a live model -- his friend, Lou Prentiss, a retired salesman. When Prentiss passed away, Sundblom used himself as a model, painting while looking into a mirror. After the 1930s, he used photographs to create the image of St. Nick.

The children who appear with Santa Claus in Haddon Sundlbom’s paintings were based on Sundblom's neighbors. However, the neighbors were both girls, and Sundblom simply changed one to a boy in his paintings!

The dog in the 1964 original Santa Claus painting by artist Haddon Sundblom was actually a gray poodle belonging to the neighborhood florist. Sundblom painted the animal with black fur, instead, to make the dog stand out in the holiday scene.

The image of Santa Claus has appeared on cartons for bottles of Coca-Cola since 1931, when artist Haddon Sundblom first created his version of St. Nick. Early cartons completely covered the bottles of Coke -- almost as if they were inside a box -- and had a handle at the very top. The carton itself was created -- and patented -- by the Coca-Cola system. Introduced in 1923, it allowed people to take home more bottles of Coke.

The Coca-Cola Polar Bear stars with Santa Claus on the 2006 store advertising for the U.S. Hispanic market. The Coca-Cola Polar Bear was introduced in 1993 as part of the "Always Coca-Cola" campaign. The first commercial featuring the bear showed was called "Northern Lights" and showed a group of bears watching a "movie" (the aurora borealis) and drinking from bottles of Coca-Cola.

The "Sprite Boy" character, who appeared with Santa Claus and was used in Coca-Cola advertising in the 1940s and 50s, was also created by artist Haddon Sundblom. Though The Coca-Cola Company does have a drink called Sprite®, the Sprite Boy character was not named for the beverage. Sprite Boy's name came because he is a sprite -- an elf. Sprite Boy first appeared in ads in 1942, while the drink Sprite was not introduced until the 1960s.

In 2001, the artwork from Haddon Sundblom's 1962 original painting was used as the basis for an animated TV commercial starring the Coca-Cola Santa. The ad was created by Academy Award-winning animator Alexandre Petrov.

Santa Claus Plate

History of the Santa Claus

The American version of the Santa Claus figure received its inspiration and its name from the Dutch legend of Sinter Klaas, brought by settlers to New York in the 17th century.

As early as 1773 the name appeared in the American press as "St. A Claus," but it was the popular author Washington Irving who gave Americans their first detailed information about the Dutch version of Saint Nicholas. In his History of New York, published in 1809 under the pseudonym Diedrich Knickerbocker, Irving described the arrival of the saint on horseback (unaccompanied by Black Peter) each Eve of Saint Nicholas.

This Dutch-American Saint Nick achieved his fully Americanized form in 1823 in the poem A Visit From Saint Nicholas more commonly known as The Night Before Christmas by writer Clement Clarke Moore. Moore included such details as the names of the reindeer; Santa Claus's laughs, winks, and nods; and the method by which Saint Nicholas, referred to as an elf, returns up the chimney. (Moore's phrase "lays his finger aside of his nose" was drawn directly from Irving's 1809 description.)

The American image of Santa Claus was further elaborated by illustrator Thomas Nast, who depicted a rotund Santa for Christmas issues of Harper's magazine from the 1860s to the 1880s. Nast added such details as Santa's workshop at the North Pole and Santa's list of the good and bad children of the world. A human-sized version of Santa Claus, rather than the elf of Moore's poem, was depicted in a series of illustrations for Coca-Cola advertisements introduced in 1931 that introduced and made the red Santa Suits an icon. In modern versions of the Santa Claus legend, only his toy-shop workers are elves. Rudolph, the ninth reindeer, with a red and shiny nose, was invented in 1939 by an advertising writer for the Montgomery Ward Company.

In looking for the historical roots of Santa Claus, one must go very deep in the past. One discovers that Santa Claus as we know him is a combination of many different legends and mythical creatures.

The basis for the Christian-era Santa Claus is Bishop Nicholas of Smyrna (Izmir), in what is now Turkey. Nicholas lived in the 4th century A.D. He was very rich, generous, and loving toward children. Often he gave joy to poor children by throwing gifts in through their windows.

The Orthodox Church later raised St. Nicholas, miracle worker, to a position of great esteem. It was in his honor that Russia's oldest church, for example, was built. For its part, the Roman Catholic Church honored Nicholas as one who helped children and the poor. St. Nicholas became the patron saint of children and seafarers. His name day is December 6th.

In the Protestant areas of central and northern Germany, St. Nicholas later became known as der Weinachtsmann. In England he came to be called Father Christmas. St. Nicholas made his way to the United States with Dutch immigrants, and began to be referred to as Santa Claus.

In North American poetry and illustrations, Santa Claus, in his white beard, red jacket and pompom-topped cap, would sally forth on the night before Christmas in his sleigh, pulled by eight reindeer, and climb down chimneys to leave his Christmas gifts in stockings children set out on the fireplace's mantelpiece.

Children naturally wanted to know where Santa Claus actually came from. Where did he live when he wasn't delivering presents? Those questions gave rise to the legend that Santa Claus lived at the North Pole, where his Christmas-gift workshop was also located.

In 1925, since grazing reindeer would not be possible at the North Pole, newspapers revealed that Santa Claus in fact lived in Finnish Lapland. "Uncle Markus", Markus Rautio, who compared the popular "Children's hour" on Finnish public radio, revealed the great secret for the first time in 1927: Santa Claus lives on Lapland's Korvatunturi - "Ear Fell"

The fell, which is situated directly on Finland's eastern frontier, somewhat resembles a hare's ears - which are in fact Santa Claus's ears, with which he listens to hear if the world's children are being nice. Santa has the assistance of a busy group of elves, who have quite their own history in Scandinanvian legend.

Over the centuries, customs from different parts of the Northern Hemisphere thus came together and created the whole world's Santa Claus - the ageless, timeless, deathless white-bearded and red suited man who gives out gifts on Christmas and always returns to Korvatunturi in Finnish Lapland.

Since the 1950s, Santa has happily sojourned at Napapiiri, near Rovaniemi, at times other than Christmas, to meet children and the young at heart. By 1985 his visits to Napapiiri had become so regular that he established his own Santa Claus Office there. He comes there every day of the year to hear what children want for Christmas and to talk with children who have arrived from around the world. Santa Claus Village is also the location of Santa's main Post Office, which receives children's letters from the four corners of the world.

Coke Christmas 2010 Santa Claus and the Coke Truck

Coke Lore
Coca-Cola® and Santa Claus

Most people can agree on what Santa Claus looks like -- jolly, with a red suit and a white beard. But he did not always look that way, and Coca-Cola® advertising actually helped shape this modern-day image of Santa.

2006 marked the 75th anniversary of the famous Coca-Cola Santa Claus. Starting in 1931, magazine ads for Coca-Cola featured St. Nick as a kind, jolly man in a red suit. Because magazines were so widely viewed, and because this image of Santa appeared for more than three decades, the image of Santa most people have today is largely based on our advertising.

Before the 1931 introduction of the Coca-Cola Santa Claus created by artist Haddon Sundblom, the image of Santa ranged from big to small and fat to tall. Santa even appeared as an elf and looked a bit spooky.

Through the centuries, Santa Claus has been depicted as everything from a tall gaunt man to an elf. He has worn a bishop's robe and a Norse huntsman's animal skin. The modern-day Santa Claus is a combination of a number of the stories from a variety of countries.

The Civil War cartoonist Thomas Nast drew Santa Claus for Harper's Weekly in 1862; Santa was shown as a small elf-like figure who supported the Union. Nast continued to draw Santa for 30 years and along the way changed the color of his coat from tan to the now traditional red. Though some people believe the Coca-Cola Santa wears red because that is the Coke® color, the red suit comes from Nast's interpretation of St. Nick.

The Coca-Cola Company began its Christmas advertising in the 1920s with shopping-related ads in magazines like The Saturday Evening Post. The first Santa ads used a strict-looking Claus, in the vein of Thomas Nast.

At this time, many people thought of Coca-Cola as a drink only for warm weather. The Coca-Cola Company began a campaign to remind people that Coca-Cola was a great choice in any month. This began with the 1922 slogan "Thirst Knows No Season," and continued with a campaign connecting a true icon of winter -- Santa Claus -- with the beverage.

In 1930, artist Fred Mizen painted a department store Santa in a crowd drinking a bottle of Coke. The ad featured the world's largest soda fountain, which was located in the department store of Famous Barr Co. in St. Louis, Mo. Mizen's painting was used in print ads that Christmas season, appearing in The Saturday Evening Post in December 1930.

Archie Lee, the D'Arcy Advertising Agency executive working with The Coca-Cola Company, wanted the next campaign to show a wholesome Santa as both realistic and symbolic. In 1931, The Coca-Cola Company commissioned Michigan-born illustrator Haddon Sundblom to develop advertising images using Santa Claus -- showing Santa himself, not a man dressed as Santa, as Mizen’s work had portrayed him.

For inspiration, Sundblom turned to Clement Clark Moore's 1822 poem "A Visit From St. Nicholas" (commonly called "'Twas the Night Before Christmas"). Moore's description of St. Nick led to an image of Santa that was warm, friendly, pleasantly plump and human. For the next 33 years, Sundblom painted portraits of Santa that helped to create the modern image of Santa -- an interpretation that today lives on in the minds of people of all ages, all over the world.

From 1931 to 1964, Coca-Cola advertising showed Santa delivering (and playing!) with toys, pausing to read a letter and enjoy a Coke, playing with children who stayed up to greet him and raiding the refrigerators at a number of homes. The original oil paintings Sundblom created were adapted for Coca-Cola advertising in magazines, store displays, billboards, posters, calendars and even plush dolls. Many of those items today are popular collectibles.

The Coca-Cola Santa made its debut in 1931 in The Saturday Evening Post and appeared regularly in that magazine, as well as Ladies Home Journal, National Geographic, The New Yorker and others. The instantly popular ad campaign appeared each season, reflecting the times. One ad even featured Santa in a rocket!

Sundblom continued to create new visions of Santa Claus through 1964. For decades after, Coca-Cola advertising has featured Santa’s image based on Sundblom’s original works.

These original paintings by Haddon Sundblom are some of the most prized pieces in the art collection of our Company’s Archives Department, and have been on exhibit around the world, including at the Louvre in Paris, the Royal Ontario Museum in Toronto, the Museum of Science and Industry in Chicago, the Isetan Department Store in Tokyo and the NK Department Store in Stockholm.

The Coca-Cola Santa has had a powerful, enduring quality that continues to resonate today. Many of the original paintings can be seen on display at World of Coca-Cola Atlanta or touring during the holiday season.

Did you know?
It's a common misconception that Santa wears a red coat because red is the color of Coca-Cola. In fact, Santa appeared in a red coat before artist Haddon Sundblom painted him for Coca-Cola advertising.

People loved the Coca-Cola Santa images and paid such close attention to them, that when anything changed, they sent letters to The Coca-Cola Company. One year, Santa's large belt was backwards (perhaps because artist Haddon Sundblom used himself as a model and painted by looking in a mirror). Another year, Santa Claus appeared without a wedding ring, causing fans to write asking what happened to Mrs. Claus.

In the beginning, artist Haddon Sundblom painted the image of Santa using a live model -- his friend, Lou Prentiss, a retired salesman. When Prentiss passed away, Sundblom used himself as a model, painting while looking into a mirror. After the 1930s, he used photographs to create the image of St. Nick.

The children who appear with Santa Claus in Haddon Sundlbom’s paintings were based on Sundblom's neighbors. However, the neighbors were both girls, and Sundblom simply changed one to a boy in his paintings!

The dog in the 1964 original Santa Claus painting by artist Haddon Sundblom was actually a gray poodle belonging to the neighborhood florist. Sundblom painted the animal with black fur, instead, to make the dog stand out in the holiday scene.

The image of Santa Claus has appeared on cartons for bottles of Coca-Cola since 1931, when artist Haddon Sundblom first created his version of St. Nick. Early cartons completely covered the bottles of Coke -- almost as if they were inside a box -- and had a handle at the very top. The carton itself was created -- and patented -- by the Coca-Cola system. Introduced in 1923, it allowed people to take home more bottles of Coke.

The Coca-Cola Polar Bear stars with Santa Claus on the 2006 store advertising for the U.S. Hispanic market. The Coca-Cola Polar Bear was introduced in 1993 as part of the "Always Coca-Cola" campaign. The first commercial featuring the bear showed was called "Northern Lights" and showed a group of bears watching a "movie" (the aurora borealis) and drinking from bottles of Coca-Cola.

The "Sprite Boy" character, who appeared with Santa Claus and was used in Coca-Cola advertising in the 1940s and 50s, was also created by artist Haddon Sundblom. Though The Coca-Cola Company does have a drink called Sprite®, the Sprite Boy character was not named for the beverage. Sprite Boy's name came because he is a sprite -- an elf. Sprite Boy first appeared in ads in 1942, while the drink Sprite was not introduced until the 1960s.

In 2001, the artwork from Haddon Sundblom's 1962 original painting was used as the basis for an animated TV commercial starring the Coca-Cola Santa. The ad was created by Academy Award-winning animator Alexandre Petrov.

Coke Christmas 2010 Santa Claus and the Big bottle of Coke

Coke Lore
Coca-Cola® and Santa Claus

Most people can agree on what Santa Claus looks like -- jolly, with a red suit and a white beard. But he did not always look that way, and Coca-Cola® advertising actually helped shape this modern-day image of Santa.

2006 marked the 75th anniversary of the famous Coca-Cola Santa Claus. Starting in 1931, magazine ads for Coca-Cola featured St. Nick as a kind, jolly man in a red suit. Because magazines were so widely viewed, and because this image of Santa appeared for more than three decades, the image of Santa most people have today is largely based on our advertising.

Before the 1931 introduction of the Coca-Cola Santa Claus created by artist Haddon Sundblom, the image of Santa ranged from big to small and fat to tall. Santa even appeared as an elf and looked a bit spooky.

Through the centuries, Santa Claus has been depicted as everything from a tall gaunt man to an elf. He has worn a bishop's robe and a Norse huntsman's animal skin. The modern-day Santa Claus is a combination of a number of the stories from a variety of countries.

The Civil War cartoonist Thomas Nast drew Santa Claus for Harper's Weekly in 1862; Santa was shown as a small elf-like figure who supported the Union. Nast continued to draw Santa for 30 years and along the way changed the color of his coat from tan to the now traditional red. Though some people believe the Coca-Cola Santa wears red because that is the Coke® color, the red suit comes from Nast's interpretation of St. Nick.

The Coca-Cola Company began its Christmas advertising in the 1920s with shopping-related ads in magazines like The Saturday Evening Post. The first Santa ads used a strict-looking Claus, in the vein of Thomas Nast.

At this time, many people thought of Coca-Cola as a drink only for warm weather. The Coca-Cola Company began a campaign to remind people that Coca-Cola was a great choice in any month. This began with the 1922 slogan "Thirst Knows No Season," and continued with a campaign connecting a true icon of winter -- Santa Claus -- with the beverage.

In 1930, artist Fred Mizen painted a department store Santa in a crowd drinking a bottle of Coke. The ad featured the world's largest soda fountain, which was located in the department store of Famous Barr Co. in St. Louis, Mo. Mizen's painting was used in print ads that Christmas season, appearing in The Saturday Evening Post in December 1930.

Archie Lee, the D'Arcy Advertising Agency executive working with The Coca-Cola Company, wanted the next campaign to show a wholesome Santa as both realistic and symbolic. In 1931, The Coca-Cola Company commissioned Michigan-born illustrator Haddon Sundblom to develop advertising images using Santa Claus -- showing Santa himself, not a man dressed as Santa, as Mizen’s work had portrayed him.

For inspiration, Sundblom turned to Clement Clark Moore's 1822 poem "A Visit From St. Nicholas" (commonly called "'Twas the Night Before Christmas"). Moore's description of St. Nick led to an image of Santa that was warm, friendly, pleasantly plump and human. For the next 33 years, Sundblom painted portraits of Santa that helped to create the modern image of Santa -- an interpretation that today lives on in the minds of people of all ages, all over the world.

From 1931 to 1964, Coca-Cola advertising showed Santa delivering (and playing!) with toys, pausing to read a letter and enjoy a Coke, playing with children who stayed up to greet him and raiding the refrigerators at a number of homes. The original oil paintings Sundblom created were adapted for Coca-Cola advertising in magazines, store displays, billboards, posters, calendars and even plush dolls. Many of those items today are popular collectibles.

The Coca-Cola Santa made its debut in 1931 in The Saturday Evening Post and appeared regularly in that magazine, as well as Ladies Home Journal, National Geographic, The New Yorker and others. The instantly popular ad campaign appeared each season, reflecting the times. One ad even featured Santa in a rocket!

Sundblom continued to create new visions of Santa Claus through 1964. For decades after, Coca-Cola advertising has featured Santa’s image based on Sundblom’s original works.

These original paintings by Haddon Sundblom are some of the most prized pieces in the art collection of our Company’s Archives Department, and have been on exhibit around the world, including at the Louvre in Paris, the Royal Ontario Museum in Toronto, the Museum of Science and Industry in Chicago, the Isetan Department Store in Tokyo and the NK Department Store in Stockholm.

The Coca-Cola Santa has had a powerful, enduring quality that continues to resonate today. Many of the original paintings can be seen on display at World of Coca-Cola Atlanta or touring during the holiday season.

Did you know?
It's a common misconception that Santa wears a red coat because red is the color of Coca-Cola. In fact, Santa appeared in a red coat before artist Haddon Sundblom painted him for Coca-Cola advertising.

People loved the Coca-Cola Santa images and paid such close attention to them, that when anything changed, they sent letters to The Coca-Cola Company. One year, Santa's large belt was backwards (perhaps because artist Haddon Sundblom used himself as a model and painted by looking in a mirror). Another year, Santa Claus appeared without a wedding ring, causing fans to write asking what happened to Mrs. Claus.

In the beginning, artist Haddon Sundblom painted the image of Santa using a live model -- his friend, Lou Prentiss, a retired salesman. When Prentiss passed away, Sundblom used himself as a model, painting while looking into a mirror. After the 1930s, he used photographs to create the image of St. Nick.

The children who appear with Santa Claus in Haddon Sundlbom’s paintings were based on Sundblom's neighbors. However, the neighbors were both girls, and Sundblom simply changed one to a boy in his paintings!

The dog in the 1964 original Santa Claus painting by artist Haddon Sundblom was actually a gray poodle belonging to the neighborhood florist. Sundblom painted the animal with black fur, instead, to make the dog stand out in the holiday scene.

The image of Santa Claus has appeared on cartons for bottles of Coca-Cola since 1931, when artist Haddon Sundblom first created his version of St. Nick. Early cartons completely covered the bottles of Coke -- almost as if they were inside a box -- and had a handle at the very top. The carton itself was created -- and patented -- by the Coca-Cola system. Introduced in 1923, it allowed people to take home more bottles of Coke.

The Coca-Cola Polar Bear stars with Santa Claus on the 2006 store advertising for the U.S. Hispanic market. The Coca-Cola Polar Bear was introduced in 1993 as part of the "Always Coca-Cola" campaign. The first commercial featuring the bear showed was called "Northern Lights" and showed a group of bears watching a "movie" (the aurora borealis) and drinking from bottles of Coca-Cola.

The "Sprite Boy" character, who appeared with Santa Claus and was used in Coca-Cola advertising in the 1940s and 50s, was also created by artist Haddon Sundblom. Though The Coca-Cola Company does have a drink called Sprite®, the Sprite Boy character was not named for the beverage. Sprite Boy's name came because he is a sprite -- an elf. Sprite Boy first appeared in ads in 1942, while the drink Sprite was not introduced until the 1960s.

In 2001, the artwork from Haddon Sundblom's 1962 original painting was used as the basis for an animated TV commercial starring the Coca-Cola Santa. The ad was created by Academy Award-winning animator Alexandre Petrov.

Coke Christmas 2010 Santa Claus Drinking